In the market whether dealers or consumers, in the economic conditions permit, will give priority to steel tile brands, good quality products etc.. But the actual situation is that consumer market in each group purchasing ability is a difference of. The anti-corrosion requirements of tile brand in the positioning of pinpoint their target groups, for of to meet consumer demand. The tall brand is not necessarily the most popular brand in the market, enterprises have to make a number of considerations in the follow-up development. The market uncertainty over the past year, the property market warms up, driven by all walks of life was thriving, steel tile industry also have a sales season. However, excessive dependence on the property market is not wise. Now a lot of real estate projects in hardcover industrialization and centralized procurement, the downstream steel tile industry is very good, some enterprises even marriage and anti-corrosion tile floor prices, to expand sales. But in the current overall real estate market is more sluggish situation, the price of high-end large size increases significantly. In view of the national policy - - - - - - - - - - - - - - - - - - - - - - - -. We are waiting for the lower end of the room price of the floor. And this will be the biggest opportunity for the entire building material industry, including the preservation tile industry. Although there has been a "buy or not to buy up or down," saying, but for the present, a lot of demand is prohibitive.
Anti corrosion tile product positioning adjustment is indeed the largest domestic real estate market demand in the low-end, but the market size is not small. If in the end Fangxing prices to achieve, the top ten brands of home building materials enterprises have been labeled "high-end route need to adjust? From this can also see tile preservative industry prices after landing in the need to re-examine their own direction of development, in the terminal sales exactly is continue to maintain" tall or you can try to take more populist route? Because anti-corrosion watts industries generally rely on or will continue to expand the dealer to achieve their own growth, and dealers in the local more is to run a "Mom and pop stores, so may many dealers in the actual operation will face or drop down the contradiction. Development generally speaking, the price will be lower when profits is bound to feel the impact, do not fall, face other anticorrosive tile brand competition in price lost the advantage, this is the most direct impact, so tall on the store decoration became a propaganda tool, but relative to the initial investment. Therefore, tile brands face housing corrosion brought it may implement the "two hands" strategy. In the face of high-end room price, can increase investment in services, the so-called custom tile and anti-corrosion development potential. In the face of the price expected in the low-end Fangxing can increase more economic and more high price products to meet the market. A variety of levels of development of anticorrosive tile products is undoubtedly correct approach, not only to meet the demand for high-end people and capture solid consumer groups